Wednesday, January 16, 2008

Expensive = good, according to me

"The more expensive a wine is perceived to be, the more likely a person is to enjoy it, according to a new study out of the Stanford Graduate School of Business and Caltech."

I was a participant in the survey portion of this study ("Come, drink wine for free."). Of course, I don't know what my results were, but the overall conclusion of the study is pretty depressing about human nature.

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